Travelers Claim Services
Branding / Web
I worked closely with Travelers Claim Services to build recognizable branding that adhered to corporate design guidelines, yet carried a unique look & feel.
The assignment of branding Travelers' fleet of vehicles came to me later, and it was a thrill to design a fleet of Winnebagos and minivans with the established Claim Services Branding. I juggled a dozen different makes and models, along with their technical specs and proofs with vendors across the country.
I was able to craft a look & feel that was consistent from mailed out brochures, to the website, to printed correspondence & brochures, and even carried through to the disaster response vehicles we set out into the field. This consistency helped Travelers connect and bond with our customer base, eliciting a sense of trust in the brand.