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The Clean Police

Branding / Web

The Project

Local house cleaning service owner, Michelle wanted branding developed from scratch, and a web site for her business, The Clean Police. Since the adage, "Clean Police" has great visual cues built into it, I chose to develop a badge-like logo for the company. As to the web site, it required a clean, crisp look that would evoke a bright, sparkling-clean home.


I found success in developing her badge-style logo to play on the name. With the logo mark establishing some of the look & feel I was after, I proceeded to design a site that highlights the services and value offered. I utilized the blue and yellows of the badge and applied the color scheme to the site itself, tying everything together, visually.

Success Story

Michelle's use of Social Media, and a presence on Thumbtack, a local contractor-bidding service, brought many visitors to her site, filling her appointment schedule. Many customers have mentioned her professional looking presence on the web as one of the key factors in choosing Clean Police over other local options. The site is currently live, and can be viewed here. →